Batch 10
Executive Programme on Digital & Social Media Marketing Strategy
- Executive Education Alumni Status
- 2 Campus Immersions
The IIM Calcutta Advantage
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Programme Overview
The Digital and Social Media Marketing programme from the Indian Institute of Management, Calcutta will enable high-potential professionals to gain a deeper understanding of digital marketing analytics and develop capabilities around the critical levers of digital marketing strategy. Joining this programme will help participants identify the strategic need for digital marketing, execute digital strategy, and measure the impact to drive customer engagement.
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Why enrol in Live Online Learning?
Why enrol in this Digital and Social Media Marketing programme | Executive Programme on Digital & Social Media Marketing Strategy | Other Digital and Social Media Marketing programmes (Online via recorded lectures) |
All classes are delivered via LIVE ONLINE format by IIMC faculty & industry experts | ||
FACE-TO-FACE sessions at IIMC Campus | ||
Executive ALUMNI Status | ||
PEER-TO-PEER learning through weekly interactions with other participants | ||
Accredited institution | Triple accreditation | No accreditation |
Best-in-class curriculum | Created by one of India’s premier B-School | Created by a non-accredited institution |
FLEXIBLE PAYMENT options with multiple instalments |
INR 537 Bn
$786.2 Bn
900 million
Programme Highlights
Participant Testimonials
Head – Strategic Alliances, Marketing, & Communications and CSR, Aeris Communications
The reason why I chose to come to IIM Calcutta for this EPDSMMS is that the time has started to change now. The pedagogy has been excellent. Not only have we been exposed to t...
Vice President, Netsmartz
The pedagogy of EPDSMMS is definitely awesome. I was happy to see that we got to learn a little bit more than what was mentioned in the course. The best modules were “Influenc...
Digital Management Specialist, PepsiCo UK
Had a fabulous experience being a part of the IIMC EPDSMMS course. The modules which incorporate case study based learning are curated by expert faculty members from IIM and h...
Digital Marketing Lead, Dizital Arena Marketing Solutions Pvt Ltd
Strategic Partnerships Manager, Merck Life Science
We live in the digital era, where every possible thing you can find on the internet or we can say how we consume data, we connect or share with our colleagues. And this has ch...
Who is this Programme for?
This programme is carefully created for:
Mid-career Professionals and Consultants keen on driving digital growth and customer acquisition strategies by leveraging digital opportunities, analytics and emerging technologies.
Early Professionals and Entrepreneurs looking to advance their capabilities in digital and social media marketing to successfully plan, implement and measure digital growth strategy.
Senior Executives who wish to develop strategic skills in digital and social media marketing to deliver exponential growth of digital consumers.
Learning Outcomes
Critically evaluate dynamic digital consumer behaviour and various communication channels
Develop and tactically execute high-impact integrated digital marketing strategy and omnichannel setup
Optimise digital growth strategy and perform competitor analytics to gain market share
Define and measure value proposition tailored for social media audience
Tap emerging technologies for scale, speed, efficiency and leading change
Programme Modules
Traditional vs. Digital Marketing (Consumer Journeys)
Segmenting, Targeting and Positioning (Consumer Personas)
Marketing and Core Values
Formulating a Marketing Strategy
Case Studies in Digital Marketing (I, II and III)
Module 2A: Search Engine Marketing and Simulation
Search Engine Optimisation: Keyword Research and Strategy
Search Engine Optimisation: Techniques
Search Engine Marketing: Importance of Ad Copies
Market Research and Principles of A/B Testing for the Digital Medium
SEM and Simulation Review
Google Ads and Display Network
Best Practices and Challenges in SEM
Digital Marketing Simulation - Review and Presentations
Module 2B: Web Design and Content Marketing
Web Design Frameworks and Landing Pages
Product Management and Ecommerce Setup
Selling in Online Marketplaces: Amazon and Flipkart
Pricing in the Digital World I
Pricing in the Digital World II
Content Strategy
Project Proposals
Marketing Automation: Strategy and Tactics
Module 2C: Analytics
Google Analytics, Web Analytics, and Competitor Intelligence
Analytics Tools for Digital and Social Media Marketing
Market Basket Analysis and Recommender Systems
Applications of Predictive Analytics in Digital Marketing
CRM Analytics: Clustering and Data Mining
Blockchain for Marketing
IOT and AR/VR for Marketing
Module 2D: Social Media Marketing
Social Media Marketing - Simulation
Branding and social media
LinkedIn Marketing
Facebook and Instagram Marketing
Social Media Marketing Analytics and Simulation Review
WhatsApp, Pinterest, and Influencer Marketing
YouTube, Twitter, and Viral Marketing
Building and Harnessing Online Communities
Social Media Marketing Simulation - Review and Presentations
Social Media Reputation and Crisis Management
Retargeting and Remarketing
Leading the Digital Marketing Teams and Projects
Measuring the Effectiveness of Digital Marketing Strategy
Educating Consumers: Leveraging the Power of social media
Real Life Cases and Implementations (I and II)
Tying it Together: Digital and Social Media Marketing Strategy
Conclusion
All participants must do a compulsory project based on a topic of their choice related to digital and/or social media marketing. Non-completion of this project would lead to an incomplete grade in the programme. Each project would be guided by an IIM Calcutta faculty along with an industry mentor to be chosen by the participant him/herself. The project would be graded separately by the faculty guide and industry mentor.
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Programme Directors
Professor, Marketing, IIM Calcutta
Prof. Ramendra Singh is currently the Professor of Marketing at IIM Calcutta. He has a PhD (IIM Ahmedabad), MBA (XLRI Jamshedpur), and B.Tech in Mechanical Engineering (IIT-BH...
Assistant Professor, Marketing, IIM Calcutta
Prof. Saravana Jaikumar is currently a faculty with the Marketing Group at IIM Calcutta. His teaching focus is on marketing analytics, artificial intelligence and machine lear...
Programme Certificate
Participants will be awarded a Certificate of Completion from IIM Calcutta on successfully attending at least 66% in each module and obtaining no more than two ‘Poor’ grades in the entire programme. Participants with requisite attendance but more than two ‘Poor’ grades will receive a Certificate of Participation. Failure to submit assessments/ simulations/ take an examination will result in the participant receiving an ‘incomplete’ status and no certificate will be awarded. A participant without requisite attendance in every module will not be awarded a certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Calcutta.
IIM Calcutta Executive Education Alumni Status
Upon successful completion of the programme, participants will receive the prestigious IIM Calcutta Executive Education Alumni Status. Participants become alumni of IIM Calcutta Executive Education with the following benefits:
LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has 27000 members
LDP Alumni are given an email-id in the IIM Calcutta domain.
LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform
Note: The Executive Education Alumni benefits mentioned here are subject to the discretion of the IIM Calcutta LDP Executive Education department.
Past Participant Profiles
Work Experience
Job Titles
Content Specialist
Business Developer
Manager - Advertising
General Manager - Business Development
E-commerce Manager
Director - Operations
Area Sales Manager
Manager - Corporate Branding
SEO Manager
Delivery Manager
Entrepreneur
Marketing Consultant
Marketing Manager
Zonal Sales Manager
Brand Manager
Past participants of Emeritus work at
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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