Batch 10

Executive Programme on Digital & Social Media Marketing Strategy

  • Executive Education Alumni Status
  • 2 Campus Immersions
Work Experience

Watch IIM Calcutta INTRO VIDEO


    Why enrol in Live Online Learning?

    Why enrol in this Digital and Social Media Marketing programme

    Executive Programme on Digital & Social Media Marketing Strategy

    Other Digital and Social Media Marketing programmes (Online via recorded lectures)

    All classes are delivered via LIVE ONLINE format by IIMC faculty & industry experts

    FACE-TO-FACE sessions at IIMC Campus

    Executive ALUMNI Status

    PEER-TO-PEER learning through weekly interactions with other participants

    Accredited institution

    Triple accreditation

    No accreditation

    Best-in-class curriculum

    Created by one of India’s premier B-School

    Created by a non-accredited institution

    FLEXIBLE PAYMENT options with multiple instalments

    Programme Highlights

    Learn at one of India’s premier B-School (NIRF Rank #3, 2022)
    Two four-day immersion sessions at the IIM Calcutta campus
    Hands-on learning through group discussions, assignments, simulations, & capstone project
    100% Live-online delivery and In-campus sessions by distinguished IIMC faculty and Industry Speakers
    Executive Alumni Status of IIM Calcutta and Certificate of Completion
    One of a kind Strategic Programme in Digital and Social Media Marketing

    Participant Testimonials

    Shweta Berry

    Head – Strategic Alliances, Marketing, & Communications and CSR, Aeris Communications

    The reason why I chose to come to IIM Calcutta for this EPDSMMS is that the time has started to change now. The pedagogy has been excellent. Not only have we been exposed to t...

    Amit Doda

    Vice President, Netsmartz

    The pedagogy of EPDSMMS is definitely awesome. I was happy to see that we got to learn a little bit more than what was mentioned in the course. The best modules were “Influenc...

    Vandana Mendon

    Digital Management Specialist, PepsiCo UK

    Had a fabulous experience being a part of the IIMC EPDSMMS course. The modules which incorporate case study based learning are curated by expert faculty members from IIM and h...

    Smita Shukla

    Digital Marketing Lead, Dizital Arena Marketing Solutions Pvt Ltd

    Abdul Arsh

    Strategic Partnerships Manager, Merck Life Science

    We live in the digital era, where every possible thing you can find on the internet or we can say how we consume data, we connect or share with our colleagues. And this has ch...

    Who is this Programme for?

    This programme is carefully created for:

    • Mid-career Professionals and Consultants keen on driving digital growth and customer acquisition strategies by leveraging digital opportunities, analytics and emerging technologies.

    • Early Professionals and Entrepreneurs looking to advance their capabilities in digital and social media marketing to successfully plan, implement and measure digital growth strategy.

    • Senior Executives who wish to develop strategic skills in digital and social media marketing to deliver exponential growth of digital consumers.

    Learning Outcomes


    Critically evaluate dynamic digital consumer behaviour and various communication channels


    Develop and tactically execute high-impact integrated digital marketing strategy and omnichannel setup


    Optimise digital growth strategy and perform competitor analytics to gain market share


    Define and measure value proposition tailored for social media audience


    Tap emerging technologies for scale, speed, efficiency and leading change

    Programme Modules

    Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

    Programme Directors

    iimc-epdsmms-faculties - Prof. Ramendra Singh
    Prof. Ramendra Singh

    Professor, Marketing, IIM Calcutta

    Prof. Ramendra Singh is currently the Professor of Marketing at IIM Calcutta. He has a PhD (IIM Ahmedabad), MBA (XLRI Jamshedpur), and B.Tech in Mechanical Engineering (IIT-BH...

    iimc-epdsmms-faculties - Prof. Saravana Jaikumar
    Prof. Saravana Jaikumar

    Assistant Professor, Marketing, IIM Calcutta

    Prof. Saravana Jaikumar is currently a faculty with the Marketing Group at IIM Calcutta. His teaching focus is on marketing analytics, artificial intelligence and machine lear...

    Programme Certificate

    Programme Certificate

    Participants will be awarded a Certificate of Completion from IIM Calcutta on successfully attending at least 66% in each module and obtaining no more than two ‘Poor’ grades in the entire programme. Participants with requisite attendance but more than two ‘Poor’ grades will receive a Certificate of Participation. Failure to submit assessments/ simulations/ take an examination will result in the participant receiving an ‘incomplete’ status and no certificate will be awarded. A participant without requisite attendance in every module will not be awarded a certificate.

    Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Calcutta.

    IIM Calcutta Executive Education Alumni Status

    Upon successful completion of the programme, participants will receive the prestigious IIM Calcutta Executive Education Alumni Status. Participants become alumni of IIM Calcutta Executive Education with the following benefits:

    • LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has 27000 members

    • LDP Alumni are given an email-id in the IIM Calcutta domain.

    • LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.

    • The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.

    • Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.

    • The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.

    • Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.

    • By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

    Note: The Executive Education Alumni benefits mentioned here are subject to the discretion of the IIM Calcutta LDP Executive Education department.

    Past Participant Profiles

    Work Experience
    Job Titles
    • Content Specialist

    • Business Developer

    • Manager - Advertising

    • General Manager - Business Development

    • E-commerce Manager

    • Director - Operations

    • Area Sales Manager

    • Manager - Corporate Branding

    • SEO Manager

    • Delivery Manager

    • Entrepreneur

    • Marketing Consultant

    • Marketing Manager

    • Zonal Sales Manager

    • Brand Manager

    Past participants of Emeritus work at

    Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

    Round 1:

    The first application deadline is Dec 22, 2022 and the fee to apply is INR 1,500 + GST

    Round 2:

    The second application deadline is Jan 19, 2023 and the fee to apply is INR 2,000 + GST

    The Learning Experience

    What is it like to learn with the learning collaborator, Emeritus? 

    More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

    A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

    Early registrations are encouraged. Seats fill up quickly!

    Flexible payment options available.

    Starts On