Invite Your Colleague and Save INR 38,200
STARTS ON March 4, 2023 Live Online and In-class Sessions Academic Orientation: March 18, 2023 2 Campus Immersions
DURATION 9 Months Live Online Sessions with Faculty Every Saturday (12:15 PM - 3:15 PM) Select Wednesday (6:45 PM – 9:45 PM)
PROGRAMME FEE INR 3,82,000 + GST INR 3,43,800 + GST
(Valid till Mar 10, 2023)
View Payment Plan Special Corporate Enrolment Pricing
ELIGIBILITY Graduates (10+2+3)/Diploma (10+2+3)/Post-graduate (10+2+3), currently employed, with a minimum of 2 years of work experience and a minimum of 50% in Graduation as on March 10, 2023
STARTS ON March 4, 2023 Live Online and In-class Sessions Academic Orientation: March 18, 2023 2 Campus Immersions
DURATION 9 Months Live Online Sessions with Faculty Every Saturday (12:15 PM - 3:15 PM) Select Wednesday (6:45 PM – 9:45 PM)
PROGRAMME FEE INR 3,82,000 + GST INR 3,43,800 + GST
(Valid till Mar 10, 2023)
View Payment Plan Special Corporate Enrolment Pricing

Apply before Friday, March 10, 2023, and save 10% on the programme fee. It will be auto-applied while submitting the application.

The IIM Calcutta Advantage


Best B-School in India

SOURCE: FT Rankings, 2022


Top B-School in India


Programme Overview


Learning Hours








Days of In-campus Immersion

The Digital and Social Media Marketing programme from the Indian Institute of Management, Calcutta will enable high-potential professionals to gain a deeper understanding of digital marketing analytics and develop capabilities around the critical levers of digital marketing strategy. Joining this programme will help participants identify the strategic need for digital marketing, execute digital strategy, and measure the impact to drive customer engagement.

Why enrol in this Digital and Social Media Marketing programme
Executive Programme on Digital & Social Media Marketing Strategy
Other Digital and Social Media Marketing programmes (Online via recorded lectures)
All classes are delivered via LIVE ONLINE format by IIMC faculty & industry experts
FACE-TO-FACE sessions at IIMC Campus
Executive ALUMNI Status
PEER-TO-PEER learning through weekly interactions with other participants
Accredited institution Triple accreditation No accreditation
Best-in-class curriculum Created by one of India’s premier B-School Created by a non-accredited institution
FLEXIBLE PAYMENT options with multiple instalments
  • INR 537 Bn

    is the expected value of the digital media markets across India by 2024.

    (Statista, 2022)
  • $786.2 Bn

    The global digital advertising and marketing market is projected to reach $786.2 billion by 2026.

    (Insider Intelligence, 2022)
  • 900 million

    With over 900 million internet users, India is the second largest online market in the world, behind China.

    (Statista, 2022)

Programme Highlights

Learn at one of India’s premier B-School (NIRF Rank #3, 2022)

Two four-day immersion sessions at the IIM Calcutta campus

Hands-on learning through group discussions, assignments, simulations, & capstone project

100% Live-online delivery and In-campus sessions by distinguished IIMC faculty and Industry Speakers

Executive Alumni Status of IIM Calcutta and Certificate of Completion

One of a kind Strategic Programme in Digital and Social Media Marketing

Participant Testimonials

The reason why I chose to come to IIM Calcutta for this EPDSMMS is that the time has started to change now. The pedagogy has been excellent. Not only have we been exposed to the basic concepts of marketing but also to the case studies & methodology of learning in group studies and an environment which is conducive to knowledge sharing as well as peer learning. The latest topics which are right now going digital and social also have been covered very well.

Shweta Berry

Head – Strategic Alliances, Marketing,

& Communications and CSR, Aeris Communications

Batch 4 (2019)

The pedagogy of EPDSMMS is definitely awesome. I was happy to see that we got to learn a little bit more than what was mentioned in the course. The best modules were “Influencer Marketing” and the “Social Listening”. I strongly recommend this course to all the people who are planning to get started with digital marketing. Even the people who’re having working experience like me; they should definitely look into this course because it will give you an innovative edge.

Amit Doda

Vice President,


Batch 4 (2019)

Had a fabulous experience being a part of the IIMC EPDSMMS course. The modules which incorporate case study based learning are curated by expert faculty members from IIM and have added immense value to my career. I was working as Assistant Manager - Marketing Communications at InterGlobe Aviation (IndiGo) when I joined this program. This course helped me gain theoretical and practical experience in Digital Marketing and I currently work as Senior Manager at PepsiCo.The program has also gained me some friends for life!

Vandana Mendon

Digital Management Specialist,

PepsiCo UK

Batch 4 (2019)

We live in the digital era, where every possible thing you can find on the internet or we can say how we consume data, we connect or share with our colleagues. And this has changed how we purchase or consume things. I enjoyed being a part of the long duration executive programme on Digital & Social Media Marketing Strategy. This programme has given me foundation for digital and social media marketing strategies and broadened my nderstanding in this domain and I believe it would help me to create digital and social media...

Abdul Arsh

Strategic Partnerships Manager,

Merck Life Science

Batch, 2016

Read More

I scanned a lot of courses but I froze upon EPDSMMS because this was exactly something what I needed. It a good mix off campus module and online module. The way it was structured; the campus module-online module-campus module really suited us. We had access to the best of the Literature, best of the technology, best of the cases which are very much required in our field of digital marketing. We had very good access to industry oriented lectures and speakers who actually gave us the real world insights about how to establish things from scratch; this was a key takeaway.

Smita Shukla

Digital Marketing Lead,

Dizital Arena Marketing Solutions Pvt Ltd

Who is this Programme for?

This programme is carefully created for:

  • Mid-career Professionals and Consultants keen on driving digital growth and customer acquisition strategies by leveraging digital opportunities, analytics and emerging technologies.
  • Early Professionals and Entrepreneurs looking to advance their capabilities in digital and social media marketing to successfully plan, implement and measure digital growth strategy.
  • Senior Executives who wish to develop strategic skills in digital and social media marketing to deliver exponential growth of digital consumers.

Learning Outcomes

  • Critically evaluate dynamic digital consumer behaviour and various communication channels
  • Develop and tactically execute high-impact integrated digital marketing strategy and omnichannel setup
  • Optimise digital growth strategy and perform competitor analytics to gain market share
  • Define and measure value proposition tailored for social media audience
  • Tap emerging technologies for scale, speed, efficiency and leading change

Programme Modules

  • Traditional vs. Digital Marketing (Consumer Journeys)
  • Segmenting, Targeting and Positioning (Consumer Personas)
  • Marketing and Core Values
  • Formulating a Marketing Strategy
  • Case Studies in Digital Marketing (I, II and III)
  • Module 2A: Search Engine Marketing and Simulation
    • Search Engine Optimisation: Keyword Research and Strategy
    • Search Engine Optimisation: Techniques
    • Search Engine Marketing: Importance of Ad Copies
    • Market Research and Principles of A/B Testing for the Digital Medium
    • SEM and Simulation Review
    • Google Ads and Display Network
    • Best Practices and Challenges in SEM
    • Digital Marketing Simulation - Review and Presentations
  • Module 2B: Web Design and Content Marketing
    • Web Design Frameworks and Landing Pages
    • Product Management and Ecommerce Setup
    • Selling in Online Marketplaces: Amazon and Flipkart
    • Pricing in the Digital World I
    • Pricing in the Digital World II
    • Content Strategy
    • Project Proposals
    • Marketing Automation: Strategy and Tactics
  • Module 2C: Analytics
    • Google Analytics, Web Analytics, and Competitor Intelligence
    • Analytics Tools for Digital and Social Media Marketing
    • Market Basket Analysis and Recommender Systems
    • Applications of Predictive Analytics in Digital Marketing
    • CRM Analytics: Clustering and Data Mining
    • Blockchain for Marketing
    • IOT and AR/VR for Marketing
  • Module 2D: Social Media Marketing
    • Social Media Marketing - Simulation
    • Branding and social media
    • LinkedIn Marketing
    • Facebook and Instagram Marketing
    • Social Media Marketing Analytics and Simulation Review
    • WhatsApp, Pinterest, and Influencer Marketing
    • YouTube, Twitter, and Viral Marketing
    • Building and Harnessing Online Communities
    • Social Media Marketing Simulation - Review and Presentations
    • Social Media Reputation and Crisis Management
    • Retargeting and Remarketing
  • Leading the Digital Marketing Teams and Projects
  • Measuring the Effectiveness of Digital Marketing Strategy
  • Educating Consumers: Leveraging the Power of social media
  • Real Life Cases and Implementations (I and II)
  • Tying it Together: Digital and Social Media Marketing Strategy
  • Conclusion

All participants must do a compulsory project based on a topic of their choice related to digital and/or social media marketing. Non-completion of this project would lead to an incomplete grade in the programme. Each project would be guided by an IIM Calcutta faculty along with an industry mentor to be chosen by the participant him/herself. The project would be graded separately by the faculty guide and industry mentor.

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

Programme Directors

Prof. Ramendra Singh

Professor, Marketing,

IIM Calcutta

Prof. Ramendra Singh is currently the Professor of Marketing at IIM Calcutta. He has a PhD (IIM Ahmedabad), MBA (XLRI Jamshedpur), and B.Tech in Mechanical Engineering (IIT-BHU). His academic research has been published in reputed international journals including, Journal of Business Research...

Read More

Prof. Saravana Jaikumar

Assistant Professor, Marketing,

IIM Calcutta

Prof. Saravana Jaikumar is currently a faculty with the Marketing Group at IIM Calcutta. His teaching focus is on marketing analytics, artificial intelligence and machine learning applications, and digital marketing. His research work is primarily in the nexus of public policy, development and marketing...

Read More

Programme Certificate

Participants will be awarded a Certificate of Completion from IIM Calcutta on successfully attending at least 66% in each module and obtaining no more than two ‘Poor’ grades in the entire programme. Participants with requisite attendance but more than two ‘Poor’ grades will receive a Certificate of Participation. Failure to submit assessments/ simulations/ take an examination will result in the participant receiving an ‘incomplete’ status and no certificate will be awarded. A participant without requisite attendance in every module will not be awarded a certificate.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Calcutta.

IIM Calcutta Executive Education Alumni Status

Upon successful completion of the programme, participants will receive the prestigious IIM Calcutta Executive Education Alumni Status. Participants become alumni of IIM Calcutta Executive Education with the following benefits:

  • LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has 27000 members
  • LDP Alumni are given an email-id in the IIM Calcutta domain.
  • LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
  • The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
  • Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
  • The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
  • Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
  • By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

Note: The Executive Education Alumni benefits mentioned here are subject to the discretion of the IIM Calcutta LDP Executive Education department.

Past Participant Profiles

Work Experience
Past Participant Experience
Job Titles
  • Content Specialist
  • Business Developer
  • Manager - Advertising
  • General Manager - Business Development
  • E-commerce Manager
  • Director - Operations
  • Area Sales Manager
  • Manager - Corporate Branding
  • SEO Manager
  • Delivery Manager
  • Entrepreneur
  • Marketing Consultant
  • Marketing Manager
  • Zonal Sales Manager
  • Brand Manager

Past participants of Emeritus work at

company-logos image

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Emeritus Career Services

Career Services image
Career Services image
  • Career Management Modules on:
    • Building an Impressive Resume & Cover Letter
    • Building an Impressive LinkedIn Profile
    • Navigating Job Search
    • Interview Preparation
  • Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform. Job Placement Assistance Process:
    • Step 1 – Student’s pre-registration survey
    • Step 2 – Placement readiness test
    • Step 3 – Final registrations
    • Step 4 – One-on-one Resume sessions with pre-screened candidates
    • Step 5 – Job Posting, Interviews, Feedback
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • IIM Calcutta or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Calcutta is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
Dec 22, 2022 and the fee to apply is INR 1,500 + GST

Round 2: The second application deadline is
Jan 19, 2023 and the fee to apply is INR 2,000 + GST

Round 3: The third application deadline is
Feb 16, 2023 and the fee to apply is INR 2,500 + GST

Round 4: The fourth application deadline is
Mar 10, 2023 and the fee to apply is INR 2,500 + GST


The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.