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Best B-School in India
Top B-School in India
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Learning Hours
Project
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Learners
Days of In-campus Immersion
The Digital and Social Media Marketing programme from the Indian Institute of Management, Calcutta will enable high-potential professionals to gain a deeper understanding of digital marketing analytics and develop capabilities around the critical levers of digital marketing strategy. Joining this programme will help participants identify the strategic need for digital marketing, execute digital strategy, and measure the impact to drive customer engagement.
| Why enrol in this Digital and Social Media Marketing programme |  Executive Programme on Digital & Social Media Marketing Strategy |
Other Digital and Social Media Marketing programmes (Online via recorded lectures) |
|---|---|---|
| All classes are delivered via LIVE ONLINE format by IIMC faculty & industry experts | ||
| FACE-TO-FACE sessions at IIMC Campus | ||
| Executive ALUMNI Status | ||
| PEER-TO-PEER learning through weekly interactions with other participants | ||
| Accredited institution | Triple accreditation | No accreditation |
| Best-in-class curriculum | Created by one of India’s premier B-School | Created by a non-accredited institution |
| FLEXIBLE PAYMENT options with multiple instalments |
is the expected value of the digital media markets across India by 2024.
The global digital advertising and marketing market is projected to reach $786.2 billion by 2026.
With over 900 million internet users, India is the second largest online market in the world, behind China.
Learn at one of India’s premier B-School (NIRF Rank #3, 2022)
Two four-day immersion sessions at the IIM Calcutta campus
Hands-on learning through group discussions, assignments, simulations, & capstone project
100% Live-online delivery and In-campus sessions by distinguished IIMC faculty and Industry Speakers
Executive Alumni Status of IIM Calcutta and Certificate of Completion
One of a kind Strategic Programme in Digital and Social Media Marketing
The reason why I chose to come to IIM Calcutta for this EPDSMMS is that the time has started to change now. The pedagogy has been excellent. Not only have we been exposed to the basic concepts of marketing but also to the case studies & methodology of learning in group studies and an environment which is conducive to knowledge sharing as well as peer learning. The latest topics which are right now going digital and social also have been covered very well.
Head – Strategic Alliances, Marketing,
& Communications and CSR, Aeris Communications
Batch 4 (2019)
The pedagogy of EPDSMMS is definitely awesome. I was happy to see that we got to learn a little bit more than what was mentioned in the course. The best modules were “Influencer Marketing” and the “Social Listening”. I strongly recommend this course to all the people who are planning to get started with digital marketing. Even the people who’re having working experience like me; they should definitely look into this course because it will give you an innovative edge.
Vice President,
Netsmartz
Batch 4 (2019)
Had a fabulous experience being a part of the IIMC EPDSMMS course. The modules which incorporate case study based learning are curated by expert faculty members from IIM and have added immense value to my career. I was working as Assistant Manager - Marketing Communications at InterGlobe Aviation (IndiGo) when I joined this program. This course helped me gain theoretical and practical experience in Digital Marketing and I currently work as Senior Manager at PepsiCo.The program has also gained me some friends for life!
Digital Management Specialist,
PepsiCo UK
Batch 4 (2019)
We live in the digital era, where every possible thing you can find on the internet or we can say how we consume data, we connect or share with our colleagues. And this has changed how we purchase or consume things. I enjoyed being a part of the long duration executive programme on Digital & Social Media Marketing Strategy. This programme has given me foundation for digital and social media marketing strategies and broadened my nderstanding in this domain and I believe it would help me to create digital and social media...
Strategic Partnerships Manager,
Merck Life Science
Batch, 2016
I scanned a lot of courses but I froze upon EPDSMMS because this was exactly something what I needed. It a good mix off campus module and online module. The way it was structured; the campus module-online module-campus module really suited us. We had access to the best of the Literature, best of the technology, best of the cases which are very much required in our field of digital marketing. We had very good access to industry oriented lectures and speakers who actually gave us the real world insights about how to establish things from scratch; this was a key takeaway.
Digital Marketing Lead,
Dizital Arena Marketing Solutions Pvt Ltd
This programme is carefully created for:
All participants must do a compulsory project based on a topic of their choice related to digital and/or social media marketing. Non-completion of this project would lead to an incomplete grade in the programme. Each project would be guided by an IIM Calcutta faculty along with an industry mentor to be chosen by the participant him/herself. The project would be graded separately by the faculty guide and industry mentor.
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Professor, Marketing,
IIM Calcutta
Prof. Ramendra Singh is currently the Professor of Marketing at IIM Calcutta. He has a PhD (IIM Ahmedabad), MBA (XLRI Jamshedpur), and B.Tech in Mechanical Engineering (IIT-BHU). His academic research has been published in reputed international journals including, Journal of Business Research...
Assistant Professor, Marketing,
IIM Calcutta
Prof. Saravana Jaikumar is currently a faculty with the Marketing Group at IIM Calcutta. His teaching focus is on marketing analytics, artificial intelligence and machine learning applications, and digital marketing. His research work is primarily in the nexus of public policy, development and marketing...
Participants will be awarded a Certificate of Completion from IIM Calcutta on successfully attending at least 66% in each module and obtaining no more than two ‘Poor’ grades in the entire programme. Participants with requisite attendance but more than two ‘Poor’ grades will receive a Certificate of Participation. Failure to submit assessments/ simulations/ take an examination will result in the participant receiving an ‘incomplete’ status and no certificate will be awarded. A participant without requisite attendance in every module will not be awarded a certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Calcutta.
Upon successful completion of the programme, participants will receive the prestigious IIM Calcutta Executive Education Alumni Status. Participants become alumni of IIM Calcutta Executive Education with the following benefits:
Note: The Executive Education Alumni benefits mentioned here are subject to the discretion of the IIM Calcutta LDP Executive Education department.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
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What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.